Effectively Incorporating Team Fitness Programming

  Generally, there are three ways to drive business: Upsell a current customer. Get a current customer to buy more frequently. Acquire a new customer. Effective fitness programming can be a great non-dues revenue stream and positively impact retention. We know from industry data that the camaraderie, accountability and relationships people establish while participating in […]

The Differentiator: The What, the Why and the How

What is your differentiator? Your value proposition? What is unique about your fitness business? These are all common questions that operators should ask themselves and their teams on a frequent basis. Consider this: a squat performed within the confines of your fitness facility is the same as a squat performed in your competitor’s – assuming […]

3 Hidden Problems With the Back Squat and How To Fix Them

3 Key Learning Objectives: Understand how to identify upper extremity deficits. Understand the importance of movement assessment for this exercise. Understand coaching cures related to these deficits. The back squat exercise is one of the most widely utilized exercises to improve lower extremity strength and function and athletic performance. The back squat exercise is a […]

Exercise and the Gut

There are many documented benefits from engaging in regular exercise. Changes in lean muscle mass, weight loss, decreases in blood pressure and blood sugar, and improvements in power development are just a few examples. The list goes on. However, a topic that has garnered attention within recent years is the impact of exercise on the […]

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